Our story
About us
Since 1990 in Milan
Thirty-five years serving professionals
Dielle was founded in 1990 in Milan, at Via Riccardo Galli 11, from the vision of Giuseppe Di Luca: to bring the highest quality products to the professional hair market, designed not for the end consumer but for the stylist who uses them every day.
Over the course of more than thirty years, Dielle has built a network of over 500 partner salons across Italy and in 15 countries around the world. It's not just distribution: every salon that carries our name has followed a specific training programme, the so-called Dielle Method, which guarantees recognisable quality standards.
We are a family-run business. This means that every decision — from the materials chosen for a new product, to the selection of a new partner — is made with the same care as managing something that bears your name.
"Made in Italy" isn't just a slogan for us — it's the way we work. Our products are designed in Italy, tested with Italian professionals, and manufactured with the best components available on the European market.
Milan, since 1990
Our principles
What guides us every day
Italian Quality
Every product is conceived, developed and tested in Italy, according to the highest standards of artisan manufacturing.
Innovation
We invest in research and development to bring our partners the most advanced technologies in the industry.
Continuous training
The Dielle Method ensures partners receive constant, up-to-date training to excel in their work.
The founder
“I've always believed that a great tool in the right hands can make the difference between a good job and a work of art. That's what we strive to bring to our partners every day.”